Relation between dynamic analytical capabilities and competitive advantage: theoretical approach
DOI:
https://doi.org/10.12775/EiP.2017.018Keywords
dynamic analytical capabilities, analytics, competitive advantage, analytical organization, analytical maturityAbstract
Motivation: The contributory factor to undertake the subject was a research gap regarding the role of dynamic analytical capabilities in building competitive advantage of the organization. The analyzed issue is gaining in importance in an era of increasing requirements for the reinforcement of competitive position of organization, creation of unique resource bundles, ability to access extremely rapidly growing amounts of data, development of business intelligence, big data analysis and even competition analyses. Many scientific papers and case studies have shown that Dynamic analytical capabilities (DAC) of the organization can provide benefits to organizations and create competitive advantage.
Aim: The purpose of this paper is to identify dynamic analytical capabilities of the organization as an emerging research area on building a competitive advantage. Also the objective of this paper is to present theoretical model which describes the relationship between the three elements: dynamic analytical capabilities of the organization, analytical maturity and competitive advantage. In order to achieve the defined purpose, the critical literature analysis on dynamic analytical capabilities of the organization, analytical maturity and competitive advantage will be performed. Due to this fact, this paper presents a theoretical study.
Results: The article presents the concepts of dynamic analytic capabilities, considering factors that affect it. As a result of literature research, I constructed a theoretical model showing the relationship between the dynamic analytical capabilities and its determinants, analytical maturity and competitive advantage. The results of studies led me to make the statement that the analytical maturity of the organization is a mediator of relationship between dynamic analytical capabilities and competitive advantage of organization.
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