SELECTED DETERMINANTS OF COOPETITION OF INDUSTRIAL ENTERPRISES IN WESTERN POLAND IN 2009-2011
DOI:
https://doi.org/10.12775/EiP.2013.035Keywords
coopetition, cooperation, competitionAbstract
Reviewing the literature, both domestic and foreign can be seen that the issue of coopetition has become increasingly popular in recent times. The same cannot be said about coopetition in terms of economic practice. Reluctance or concerns about coopetition result from caution and distrust of Polish entrepreneurs in relation to other players on the market, whose strategy has proved successful in the previous socio-political conditions. However, the current situation forces small and medium-sized enterprises to draw attention to the strategy of "sleeping with the enemy." In this context, the objective of the study was to answer the question of what factors influence establishing coopetition in western Poland in a simulative or detrimental way.
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