THE ROLE OF CUSTOMERS IN THE DEVELOPMENT OF ECO-INNOVATIONS: EMPIRICAL EVIDENCE FROM POLAND
DOI:
https://doi.org/10.12775/AUNC_ZARZ.2016.025Keywords
eco-innovations, customers, users, environmentally sound technologiesAbstract
The aim of this paper is to discuss the role of customers in the development of eco-innovations created by Polish companies-suppliers of environmentally sound technologies. The research is based on in-depth, semi-structured interviews. The paper reveals that companies appreciate information coming from the demand side of the market, strive for it, care about having good relationship with customers, try to keep track of their buying behavior and to focus on responding to their identified needs. Eco-innovations created by the companies-suppliers of environmentally sound technologies in Poland can be seen as user-driven innovations.References
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