THE INNOVATION AUDIT OF COMPANIES BASED IN THE KUYAVIAN-POMERANIAN PROVINCE

Abstract

It seems that business management via focusing on a constant development is a feature of future companies. Effective business management is difficult and even impossible without commencing a business diagnosis. Only recognition and assessment of a business’ and its environment’s potential gives an opportunity to plan and implement company’s targets. The point of innovation, which is a variable and demanding area (demanding attention, knowledge, time and determination), is creating new profitable solutions. The innovation audit is a research tool helpful in creating knowledge about a specific organization. It was used in an empirical research diagnosing the level of innovation among companies in the Kuyavian-Pomeranian province. Conclusions of the research specify which areas of the innovation have highest impact on business ’innovation and provide information on what range of activities to take to manage organization more effectively.