Hybrid products as a challenge for logistic

Abstract

Logistics needs to adjust to the changing conditions of managing, in particular, it needs to become an effective tool in supporting a company’s competitiveness on the international market that is increasingly challenging. The purpose of the present paper is to indicate certain possibilities of supporting the competitiveness of manufacturing companies through developing and implementing hybrid products. They operate on a higher level of providing services and offer their customers individual solutions related to the purchase and use of products under specific market conditions. That requires on the part of manufacturers a completely new approach to building relationships with customers.