Location as a factor determining customers’ buing decisions based on an example of Real and Carrefour hypermarkets in Toruń
DOI:
https://doi.org/10.12775/AUNC_ZARZ.2011.004Keywords
location, customers’ buying decisions, hypermarketsAbstract
An article features selected aspects concerning strategy of location when establishing a shopping centre. There has been described an essence and tools of location. The author indicates that location determinates customers’ buying decisions and publishes the result of survey about factors which influence customers’ buying decisions.
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