Marketing management in FMCG industry

Abstract

The paper is defining the basic notion of FMCG retailers on the Polish market. What is more, the results of the seasonality of sales of different categories of products is depicted. The highest peaks of sales are highlighted. Analysis of sales and data collection from three years period was performed. The virtute products are connected with categories which follows: sex, women epilation, tooth cleaning and air fresheners and moth killers. The conclusions and recommendations concerning promotion and availability of above-mentioned products are shown as well. The article ends with ideas to increase and maximize sales of mentioned categories in the highest season.