Further thoughts on delimiting pictorial metaphor

Charles Forceville

DOI: http://dx.doi.org/10.12775/ths.2002.009

Abstract


In this article I want to point out and briefly discuss a number of issues pertaining to pictorial metaphor. Given the current state of affairs, there will be more questions than answers, but if the questions contribute anything to a further delimitation of pictorial metaphor, I shall be well satisfied. Let me begin by presenting in a nutshell the basic tenets from my own work on pictorial metaphor in advertising (Forceville 1996, 2000) as well as attempt to generalize some of these tenets. This will then provide a starting point for the limitations that study of the field has - some of them inherent in the corpus material chosen - which subsequently will facilitate thinking about the directions further research could take.

Keywords


pictorial metaphor; Forceville; delimitation

Full Text:

PDF

References


Aumont, J. (1997). The Image. Trans, by Claire Pajackowska. London: British Film Institute. Originally published as L’Image (1990).

Black, M. (1979). More about metaphor. In: Andrew Ortony (ed.), 19-43.

Bordwell, D., and K. Thompson (1997). Film Art: An Introduction (5th ed.). New York etc.: McGraw-Hill.

Cameron, L., and G. Low (eds) (1999), Researching and Applying Metaphor. Cambridge: Cambridge UP.

Carroll, N. (1994). Visual metaphor. In: Jaakko Hintikka (ed.) Aspects of Metaphor. Dor drecht: Kluwer, 189-218.

Carroll, N. (1996). A note on film metaphor. In: Carroll, Theorizing the Moving Image. Cambridge: Cambridge UP, 212-223.

Forceville, Ch. (1988). The case for pictorial metaphor: Rene Magritte and other Surrealists. In: Ales E. (ed.), Vestnik IMS 9:1. Institut za Marksistićne Śtudije, Ljubljana, 150-160.

Forceville, Ch. (1995) (A)symmetry in metaphor: the importance of extended context. Poetics Today, 16:4, 677-708.

Forceville, Ch. (1996). Pictorial Metaphor in Advertising. London/New York: Routledge. Forceville, Ch. (1999). The metaphor COLIN IS A CHILD in Ian McEwan’s, Harold Pinter’s, and Paul Schrader’s The Comfort of Strangers. Metaphor and Symbol 14:3, 179-98.

Forceville, Ch. (2000). Compasses, beauty queens and other PCs: pictorial metaphors in computer advertisements. Hermes: Journal of Linguistics 24, 31-55.

Forceville, Ch. (in press). The identification of target and source in pictorial metaphors. Journal of Pragmatics.

Goatley, A. (1997). The Language of Metaphors. London/New York: Routledge. Goldwasser, O. (1999). Review of Forceville (1996). Journal of Pragmatics 31, 609-18.

Kennedy, X. J., and D. Gioia (1998). An Introduction to Poetry (9th ed.). New York etc.: Longman.

Kittay, E. F. (1987). Metaphor: Its Cognitive Force and Linguistic Structure. Oxford: Clarendon Press.

Lakoff, G. (1987). Women, Fire and Dangerous Things: What Categories Reveal about the Mind. Chicago: University of Chicago Press.

Lakoff, G., and M. Johnson (1980). Metaphors We Live By. Chicago: U of Chicago P. Lakoff, G., and M. Turner (1989). More Than Cool Reason: A Field Guide to Poetic Metaphor. Chicago/London: U of Chicago P.

McNeill, D. (1992). Hand and Mind: What Gestures Reveal about Thought. Chicago/ London: University of Chicago Press.

Ortony, A. (ed.) (1979). Metaphor and Thought. Cambridge: CUP. (The second, expanded and revised edition appeared in 1993.)

Satyamurti, C. (1996). Spring offensive. In: Peter Porter and Christopher Hope (eds), New Writing 5, London: Vintage, 371-72.

Simons, J. (1995). Film, Language, and Conceptual Structures: Thinking Film in the Age of Cognitivism. Unpublished PhD thesis, Dept. of Film and Television Studies, University of Amsterdam.

Sperber, D., and D. Wilson (1986). Relevance: Communication and Cognition. Oxford: Blackwell. (The second, revised edition appeared in 1995.)

Steen, G. (1994). Understanding Metaphor in Literature: An Empirical Approach. London/ New York: Longman.

Stockwell, P. (1999). The inflexibility of invariance. Language and Literature 8:2, 125-42.

Whittock, T. (1990). Metaphor and Film. Cambridge: Cambridge UP.

Zahavi, H. (1993). Dirty Weekend. London: HarperCollins (first published in 1991).


Refbacks

  • There are currently no refbacks.


Bookmark and Share



ISSN 2392-1196 (online)

Partnerzy platformy czasopism