THE ANALYSIS OF THE INSURANCE MARKET IN POLAND IN TERMS OF THE MOBILE APPLICATIONS
DOI:
https://doi.org/10.12775/AUNC_ZARZ.2016.015Keywords
communication, mobile applications, mobile devices, operating systems for mobile devices, Android, iOS, Windows Phone, insurance, insurance sector in Poland, insurance market in Poland, travel and car insuranceAbstract
The article treats about the topic of mobile application development within the Polish insurance market and fields still available for development in this area. The author of the article strives to analyze the mobile applications provided by the Polish insurance market in terms of the offered functionality and the readiness of potential users for the implemented solutions. On top of that, the following article presents the positive and the negative aspects, associated with the provided mobile applications by the insurance sector. Moreover, it shows the challenges which the Polish insurance market faces in this area.
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