Language matters
The structure of the message in museum narration
DOI:
https://doi.org/10.12775/ZWAM.2021.8.16Abstract
The events that we witnessed in the summer of 2021 - downpours and floods in Germany, fires in Turkey, a heatwave in Canada, or the tornado in the Czech Republic - are examples of extreme phenomena that we cannot say do not concern us, because they are happening somewhere else or they affect someone else. The spatial distance that has so far separated us from the effects of climate change is narrowing. The article is an attempt to answer the question of how a museum can structure its message in order to engage the public in mitigation and adaptation activities to prevent climate change. Using the example of the Water Museum in London, I discuss the features of effective communication. Effective communication is one that meets two key characteristics - credibility and relative relevance.
References
Benford Robert D., Snow David
: Framing Processes and Social Movements: An Overview and Assessment, “Annual Review of Sociology”, t. 26.
Cameron Fiona
: We Are on Nuture`s Side? Experimental Work in Rewriting Narratives of Climate Change for Museum Exhibitions w: Climate Change and Museum Futures, red. F. Cameron, B. Neilson, Nowy Jork, Londyn: Routledge.
Cameron Fiona, Hodge Bob, Salazar Juan F.
: Representing climate change in museum space and place, „WIREs Climate Change” nr 4.
Corner Adam, Clarke Jamie
: Talking Climate. From Research to Practice in Public Engagement, Cham: Palgrave Macmillan.
D`Ancona Matthew
: Postprawda, przeł. Michał Sutowski, Warszawa: Wydawnictwo Krytyki Politycznej.
Deer Brian
: Wojna o szczepionki. Jak doktor Wakefield oszukał świat, przeł. Katarzyna Bażyńska-Chojnacka, Piotr Chojnacki, Poznań: Wydawnictwo Poznańskie.
Dickinson Janis, Crain Rhiannon, Yalowitz Steve, Cherry Tammy
: How Framing Climate Change Influences Citizen Scientists’ Intentions to Do Something About It, w: “The Journal of Environmental Education”, 44:3.
Dillon Justin, Hobson Marie
: Communicating global climate change: issues and dilemas, w: Communicationand engagement with science and technology: issues and dilemas, red. J.K. Gilbert, S. Stocklmayer, Londyn: Routledge.
Frey Bruno S., Meier Stephan
: Cultural economics w: A Companion to museum studies, red. S. Macdonald, Oxford: Blackwell Publishing.
Janes Robert R., Sandell Richard
: Posterity has arrived. The necessary emergence of museum activism, w: MuseumActivism¸ red. Robert R. Janes, Richard Sandell, Nowy Jork: Routledge.
Jones Rose, Hussain Nazia, Spiewak Mike
: The Critical Role Research and Evaluation Assume in the Posttruth Era of Climate Change, “Journal of Museum Education”, 45:1.
Kuchmentthe Anna
: Museums tiptoe around climate change, “Dallas Morning News”, 10.06.2014, https://www.dallasnews.com/news/2014/06/15/museums-tiptoe-around-climate-change/; dostęp 15.07.2021.
Lyons Steve, Bosworth Kai
: Museums in the Climate Emergency, w: Museum Activism¸ red. Robert R. Janes, Richard Sandell, Nowy Jork: Routledge.
MacDonald George F., Alsford Stephen
: The Museum as Information Utility, “Museum Management and Curatorship”, nr 10.
Magnason Andri
: O czasie i wodzie, przeł. J. Godek, Kraków: Wydawnictwo Karakter.
McGhie Henry
: Climate Change Engagement: A Different narrative w: Addressing the Challenges in Communicating Climate Change Across Various Audiences, red. W.L. Filho, B. Lackner, H. McGhie, Hamburg, Gratz, Manchester: Springer.
Murzyn-Kupisz Monika
: Instytucje muzealne z perspektywy ekonomii kultury, współpraca Jarosław Działek, Kraków: Universitas.
Nisbet Matthew
: Communicating Climate Change: Why Frames Matter for Public Engagement, „Environment: Science and Policy for Sustainable Development”, 51:2.
Nisbet Matthew
: Knowledge Into Action: Framing the Debates Over Climate Change and Poverty, w: Doing News Framing Analysis. Empirical and Theoretical Perspectives, red. Paul D`Angelo, Jim Kuypers, Nowy Jork, Londyn: Routledge.
Salazar Juan F.
: The Mediations of climate change: museums as citizens’ media, „Museum and Society” nr 9(2).
Sharrocks Amy
: Treasuring Evaporation: The Radical Challenge of a Museum of Water, w: Addressing the Challenges in Communicating Climate Change Across Various Audiences, red. W. L. Filho, B. Lackner, H. McGhie, Hamburg: Springer.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Elżbieta Nieroba
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
- The authors give the publisher (Polish Ethnological Society) non-exclusive license to use the work in the following fields:
- recording of a Work / subject of a related copyright;
- reproduction (multiplication) Work / subject of a related copyright in print and digital technique (ebook, audiobook);
- marketing of units of reproduced Work / subject of a related copyright;
- introduction of Work / object of related copyright to computer memory;
- dissemination of the work in an electronic version in the formula of open access under the Creative Commons license (CC BY - ND 4.0).
- The authors give the publisher the license free of charge.
- The use of the work by publisher in the above mentioned aspects is not limited in time, quantitatively nor territorially.
Stats
Number of views and downloads: 323
Number of citations: 0
