Fan as a brand: The usefulness of a fanboy for culture industry
Keywordsfan studies, fandom, authorship, transmedia
Reviwe: Anastasia Salter, Mel Stanfill, A Portrait of the Auteur as Fanboy. The Construction of Authorship in Transmedia Franchises, University Press of Mississippi, Jackson 2020.
Salter, A., & Blodgett, B. (2017). Toxic geek masculinity in media: Sexism, trolling, and identity policing. Springer.
Stanfill, M. (2019). Exploiting fandom: How the media industry seeks to manipulate fans. Iowa City: University of Iowa Press.
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