CSR concept implementation vs. political hedonism driven by human action

Abstract

The concept of CSR is a big challenge for organisations striving  for business excellence. Nevertheless, a question should be asked whether achieving excellence is possible? I s it possible to become an excellent organisation in contemporary economic, social and political  circumstances? Or the efforts to build an excellent organisation are only  a PR trick. Unfortunately, nowadays many facts seem to confirm that,  while operating in a very unfavourable environment, the majority of  organisations which implement – to the full extent – the CSR concept  in their strategies and adopt the model of socially responsible business  risk business failure. Such a conclusion derives from two key facts. First of all, the legal environment is not ready for the development of socially responsible companies which results from political hedonism being an  innate feature of democratic systems. Secondly, the level of customer social responsibility is not satisfactory and hardly any changes are expected in the short-term perspective, which is the consequence of hedonistic  nature of human actions.