From Traditional to Strategic CSR: Systematic Literature Review
DOI:
https://doi.org/10.12775/JCRL.2020.003Keywords
corporate social responsibility, CSR, strategic CSR, strategic management, systematic literature reviewAbstract
The idea of corporate social responsibility (CSR) is a very significant element of companies and societies functioning. Literature exemplifies that this concept still becomes more and more popular. Considering it from the strategic perspective can be a driver for businesses success. This article focuses on the CSR concept and its different aspects. The aim of the paper is to describe and exemplify the issue of the corporate social responsibility concept, with the focus on its strategic aspects. In order to achieve the aim of the paper, there have been set the following objectives: (1) to discuss definitions of the CSR concept, its origins, drivers and different types;
(2) to present strategic CSR definitions, its benefits and dimensions; (3) to exemplify how to embed the CSR concept into strategy; (4) to discuss the complexity of the strategic approach to CSR. The study is based on the systematic literature review. At the beginning, the article presents the
method of the study and the research sampling process. The next step of the study outlines the CSR concept and its definitions and key assumptions. Later, the article exemplifies the strategic approach to the CSR concept. The study confirms the significance of converting CSR activities into strategies
and linking them with the grand strategy of companies. Nevertheless, there is still a big need to investigate this issue more deeply in order to have a better and more comprehensive view on that.
References
Baron, D. P. (2001). Private politics, corporate social responsibility, and integrated strategy. Journal of Economics and Management Strategy, 10(1), 7–45.
Czakon, W. (2011). Metoda systematycznego przeglądu literatury. Przegląd Organizacji, 3, 57–62.
Czerniachowicz, B., Lis, A., & Wieczorek-Szymańska, A. (2017). The relationships between leadership and corporate social responsibility: Systematic literature
review. Journal of Corporate Responsibility and Leadership, 4(3), 9–23.
Dawkins, J., & Lewis, S. (2003). CSR in stakeholder expectations: And their implication for company strategy. Journal of Business Ethics, 44(2–3), 185–193.
Galbreath, J. (2009). Building corporate social responsibility into strategy. European Business Review, 21(2), 109–127.
Husted, B. W., & Allen, D. B. (2007). Strategic corporate social responsibility and value creation among large firms. Lessons from the Spanish experience. Long Range Planning, 40(6), 594–610.
Józefowicz, B. (2017). Diversity management and trust: Systematic literature review. Journal of Corporate Responsibility and Leadership, 4(4), 51–68.
Lantos, G. P. (2001). The boundaries of strategic corporate social responsibility. Journal of Consumer Marketing, 18(7), 595–630.
Lis, A. (2017). Relacyjny wymiar zdolności organizacji do absorpcji wiedzy zewnętrznej. Organizacja i Kierowanie, 2(176), 313–328.
Lis, A., & Sudolska, A. (2018). W poszukiwaniu typologii innowacji społecznie odpowiedzialnych: Mapowanie pola badawczego. Studia i Prace Wydziału Nauk Ekonomicznych i Zarządzania Uniwersytetu Szczecińskiego, 52(2), 115–125.
McWilliams, A., & Siegel, D. S. (2011). Creating and capturing value: Strategic corporate social responsibility, resource-based theory, and sustainable competitive advantage. Journal of Management, 37(5), 1480–1495.
McWilliams, A., Siegel, D. S., & Wright, P. M. (2006). Corporate social responsibility: Strategic implications. Journal of Management Studies, 43(1), 1–18.
Orlitzky, M., Siegel, D. S., & Waldman, D. A. (2011). Strategic corporate social responsibility and environmental sustainability. Business and Society, 50(1), 6–27.
Perrini, F., Russo, A., & Tencati, A. (2007). CSR strategies of SMEs and large firms. Evidence from Italy. Journal of Business Ethics, 74(3), 285–300.
Porter, M. E., & Kramer, M. R. (2006). Strategy & society: The link between competitive advantage and corporate social responsibility. Harvard Business
Review, December, 78–92.
Siegel, D. S., & Vitaliano, D. F. (2007). An empirical analysis of the strategic use of corporate social responsibility. Journal of Economics and Management Strategy, 16(3), 773–792.
Ślęzak, M., & Jagielski, M. (2018). Manifestations and measures of frugal innovations. Journal of Corporate Responsibility and Leadership, 5(4), 81–104.
Werther Jr., W. B., & Chandler, D. (2005). Strategic corporate social responsibility as global brand insurance. Business Horizons, 48(4), 317–324.
Downloads
Published
How to Cite
Issue
Section
Stats
Number of views and downloads: 1613
Number of citations: 0
