The Issues of Social Responsibility in Collaborative Economy Business Models
DOI:
https://doi.org/10.12775/JCRL.2017.021Keywords
CSR, corporate social responsibility, business models, collaborative economy, new business modelsAbstract
Purpose: The main aim of the paper is to analyse common aspects of the concepts of corporate social responsibility and collaborative economy through identifying the issues of social responsibility included in the collaborative economy business models.
Design/methodology/approach: Firstly, the questionnaire survey was used to gather the opinions of the participants of the confer-ence assembling the representatives of sharing and collaborative businesses in Poland. Secondly, there were conducted two individ-ual in-depth interviews with CEOs of businesses active in the col-laborative economy sector. The aim of this phase was to illustrate the theoretical framework with practical business experiences.
Findings: There are strong relations among collaborative econ-omy and corporate social responsibility. The research results suggest that business models in collaborative economy approach are designed to multiple value creation for a broader group of stakeholders rather than only for clients and an organisation. Con-ducted research revealed that the issue of responsibility even if not clearly communicated is a very important element of business models’ DNA especially in its social dimension.
Research and practical limitations/implications: The research results can be useful for practitioners establishing new ventures and seeking for business models including collaborative and responsible business principles. Due to the limited number of com-panies it is not possible to extend the findings and conclusions to the whole population.
Originality/value: The paper presents the business point of view on the issue of collaborative business models and their relations with social responsibility. The issue of responsibility was presented as a key element of multiple value creation. The chosen research method allowed to present the voice of business representatives. It can be treated as an initial step of further research.
Paper type: research paper.
References
Asif, M., Searcy, C., Zutshi, A., Fisscher, O.A.M. (2013), “An Integrated Management Systems Approach to Corporate Social Responsibility”, Journal of Cleaner Produc-tion, Vol. 56, pp. 7 – 17.
Bachnik, K. (2016), “Sustainable Consumption Through the Sharing Economy”, Research Papers of Wrocław University of Economics, No. 423, pp. 35 – 44.
Bardhi, F., Eckhardt, G.M. (2012), “Access-Based Consumption: The Case of Car Sharing”, Journal of Consumer Research, Vol. 39, Issue 4, pp. 881 – 898.
Bhattacharya, C.B., Korschun, D., Sen, S. (2009), “Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives”, Journal of Business Ethics, Vol. 85, Supplement 2: Corporate Social Responsibility Implementation, pp. 257 – 272.
Botsman, R. (2015), “Defining The Sharing Economy: What is Collaborative Consumption –and What Isn’t?”. Retrieved from https://www.fastcompany.com/3046119/ defining-the-sharing-economy-what-is-collaborative-consumption-and-what-isnton-line material (accessed 31 August 2017).
Business Leadership for an Inclusive Economy (2016), “An Inclusive Sharing Economy: Unlocking Business Opportunities to Support Low-Income and Underserved Com-munities”. Retrieved from https://www.bsr.org/reports/BSR_An_Inclusive_Shar-ing_Economy.pdf (accessed 31 August 2017).
Clarkson, M.B.E. (1995), “A Stakeholder Framework for Analyzing and Evaluating Cor-porate Social Performance”, The Academy of Management Review, Vol. 20, No. 1, pp. 92 – 117.
European Commission (nd), “Collaborative Economy”. Retrieved from http://ec.europa. eu/growth/single-market/services/collaborative-economy_pl (accessed 31 August 2017).
European Commission (2001), Promoting a European Framework for Corporate Social Responsibility, Commission of the European Communities, Brussels, 18.07.2001, DOC/01/9.
European Commission (2011), A Renewed EU Strategy 2011 – 14 for Corporate Social Responsibility, Communication from the Commission to the European Parliament, the Council, the European Economic and Social Committee and the Committee of the Regions, Brussels, 25.10.2011, COM(2011) 681 Final.
European Commission (2016), A European Agenda for Collaborative Economy, Com-munication from the Commission to the European Parliament, the Council, the Euro-pean Economic and Social Committee and the Committee of the Regions, Brussels, 2.06.2016, COM(2016) 356 Final.
Freeman R.E. (1984), Strategic Management: A Stakeholder Approach, Pitman Publish-ing, London.
Freeman, R.E. (2010), “Managing for Stakeholders: Trade-Offs or Value Creation”,
Journal of Business Ethics, Vol. 96, Supplement 1: Tribute to Juha Näsi, pp. 7 – 9.
Gallego‐Álvarez, I., Prado‐Lorenzo, J.M., García‐Sánchez, I.‐M. (2011), “Corporate Social Responsibility and Innovation: A Resource‐Based Theory”, Management Decision, Vol. 49, Issue 10, pp. 1709 – 1727.
Gazzola, P., Colombo, G. (2014), “CSR Integration into the Corporate Strategy”, Cross-Cultural Management Journal, Vol. 16, Issue 2, pp. 331 – 337.
The Issues of Social Responsibility 153
Hamari, J., Sjöklint, M., Ukkonen, A. (2015), “The Sharing Economy: Why People Par-ticipate in Collaborative Consumption”, Journal of the Association for Information Science and Technology, Vol. 67, Issue 9, pp. 2047 – 2059.
Havas Worldwide (2014), Nowy typ konsumentów i gospodarka oparta na współdziele-niu, Warszawa.
Kathan, W., Matzler, K., Veider, V. (2016), “The Sharing Economy: Your Business Mod-el’s Friend or Foe?”, Business Horizons, Vol. 59, Issue 6, pp. 663 – 672.
Lamberton, C.P., Rose, R.L. (2012), “When Is Ours Better Than Mine? A Framework for Understanding and Altering Participation in Commercial Sharing Systems”, Journal of Marketing, Vol. 76, No. 4, pp. 109 – 125.
Lichtenthaler, U. (2016), “Six Principles for Shared Management: A Framework for the Integrated Economy”, Journal of Business Strategy, Vol. 37, Issue 4, pp. 3 – 11.
McKinsey Global Institute (2016), “Independent Work: Choice, Necessity, and the Gig Economy”. Retrieved from https://www.mckinsey.com/global-themes/employment-and-growth/independent-work-choice-necessity-and-the-gig-economy (accessed 31 August 2017).
Ozanne, L.K., Ballantine, P.W. (2010), “Sharing as a Form of Anti-Consumption? An Examination of Toy Library Users”, Journal of Consumer Behaviour, Vol. 9, Issue 6, pp. 485 – 498.
Porter, M.E., Kramer, M.R. (2006), “Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility”, Harvard Business Review, Vol. 84, No. 12, pp. 78 – 92.
Porter, M.E., Kramer, M.R. (2011), “Creating Shared Value”, Harvard Business Review, Vol. 89, No. 1/2, pp. 62 – 77.
PricewaterhouseCoopers (2015), “Sharing Economy. Consumer Intelligence Series”. Retrieved from https://www.pwc.com/us/en/advisory-services/publications/consum-er-intelligence-series/sharing-economy.html (accessed 17 January 2018).
Pyszka, A. (2016), “Rozwój innowacyjnych przedsięwzięć w ramach ekonomii współdzielenia a wyzwania w obszarze zarządzania ich odpowiedzialnością”, in: Jonek-Kowalska I. (Ed.), Etyka Biznesu i Zrównoważony Rozwój: Interdyscy-plinarne studia teoretyczno-empiryczne. Nr 3. Implementacja koncepcji społecznej odpowiedzialności w organizacjach i gospodarce, Śląskie Centrum Etyki Biznesu i Zrównoważonego Rozwoju, Zabrze, pp. 105 – 120.
Sokołowski, D., Starzyński, S., Rok, B., Zgiep, Ł. (2016), Raport: Ekonomia współpra-cy w Polsce 2016. Retrieved from https:// http://ekonomiawspolpracy.pl (accessed 31 August 2017).
Vilanova, M., Lozano, J.M., Arenas, D. (2009), “Exploring the Nature of the Relationship between CSR and Competitiveness”, Journal of Business Ethics, Vol. 87, pp. 57 – 69.
Visser, W. (2010), “The Age of Responsibility: CSR 2.0 and the New DNA of Business”, Journal of Business Systems, Governance and Ethics, Vol. 5, No. 3, pp. 7 – 22.
Vitolla, F., Rubino, M., Garzoni, A. (2017), “The Integration of CSR into Strategic Management: A Dynamic Approach Based on Social Management Philosophy”, Corporate Governance: The International Journal of Business in Society, Vol. 17, Issue 1, pp. 89 – 116.
Wagner, M. (2010), “Corporate Social Performance and Innovation with High Social Benefits: A Quantitative Analysis”, Journal of Business Ethics, Vol. 94, No. 4, pp. 581 – 594.
Downloads
Published
How to Cite
Issue
Section
Stats
Number of views and downloads: 227
Number of citations: 0
