CLASSIFICATION OF STAKEHOLDERS ACTIVISM AIMING TO INFLUENCE CORPORATE SOCIAL RESPONSIBILITY
DOI:
https://doi.org/10.12775/CJFA.2022.020Klíčová slova
Corporate Social Responsibility, classification, theory, sustainable development, shareholder activism, consumer activismAbstrakt
The subject of this study is a pro-sustainable activism. The main focus is concentrated on both consumers and investors. The aim of the elaboration is to draw attention towards sustainable development trend in current economy. The purpose is to propose a classification of stakeholder activism that is being carried out to strengthen sustainable development of enterprises. The study proposed seven criteria for division of stakeholders activism that aim to increase Corporate Social Responsibility, which were then briefly characterized. Therefore, this article develops the theory with a new approach regarding stakeholders activism.
Reference
Global Sustainable Investment Review (2021). http://www.gsi-alliance.org/wpcontent/uploads/2021/08/GSIR-20201.pdf (accessed: 10.12.2022).
Argandoña, A., & von Weltzien Hoivik, H. (2009). Corporate social responsibility: One size does not fit all. Collecting evidence from Europe. Journal of Business Ethics, 89 ,221–234. https://doi.org/10.1007/s10551-010-0394-4.
Bhattacharya, C.B., Korschun, D., & Sen, S. (2009). Strengthening stakeholder-company relationships through mutually beneficial corporate social responsibility initiatives. Journal of Business Ethics, 85(2), 257–272.
Bian, J., Liao, Y., Wang, Y-Y. & Tao, F. (2021). Analysis of firm CSR strategies. European Journal of Operational Research, 290, 914–926.
Bloomberg Intelligence. https://www.bloomberg.com/company/press/esg-may-surpass-41-trillion-assets-in-2022-but-not-without-challenges-finds-bloomberg-intelligence/(accessed: 10.12.2022).
Brinkmann, J. (2004). Looking at Consumer Behavior in a Moral Perspective. Journal of Business Ethics, 51, 129–141. https://doi.org/10.1023/B:BUSI.0000033607.45346.d2.
Busch, T., & Friede, G. (2018). The robustness of the corporate social and financial performance relation: A second-order meta-analysis. Corporate Social Responsibility and Environmental Management, 25, 583–608. https://doi.org/10.1002/csr.1480.
Corporate Social Responsibility: a new definition, a new agenda for action (2011). European Commission. https://ec.europa.eu/commission/presscorner/detail/en/MEMO_11_730.
Cuesta-Valiño, P., Rodríguez, P.G. & Núñez-Barriopedro, E. (2019). The impact of corporate social responsibility on customer loyalty in hypermarkets: A new socially responsible strategy. Corporate Social Responsibility and Environmental Management, 26, 761–769. https://doi.org/10.1002/csr.1718.
Dahlsrud, A. (2008). How corporate social responsibility is defined: an analysis of 37 definitions. Corporate Social Responsibility and Environmental Management, 15(1),1–13. https://onlinelibrary.wiley.com/doi/epdf/10.1002/csr.132.
Dembek, K., York, J., & Singh, P.J. (2018). Creating value for multiple stakeholders: Sustainable business models at the base of the pyramid. Journal of Cleaner Production, 196, 1600–1612. https://doi.org/10.1016/j.jclepro.2018.06.046.
Dziawgo L. (2014). Greening financial market. Copernican Journal of Finance & Accounting, 3(2), 9–24. https://doi.org/10.12775/CJFA.2014.014.
Dziawgo, L. (2010). Zielony rynek finansowy. Ekologiczna ewolucja rynku finansowego. [Green financial market. Ecological evolution of the financial market]. Warsaw:PWE.
Ellen, P.S., Webb, D.J., & Mohr, L.A. (2006). Building corporate associations: Consumer attributions for corporate socially responsible programs. Academy of Marketing Science, 34(2), 147–157.
Ettenson, R., & Klein, J. (2005). The fallout from French nuclear testing in the South Pacific: a longitudinal study of consumer boycotts. International Marketing Review, 22,199–224. https://doi.org/10.1108/02651330510593278.
Fernández-Kranz, D., & Santaló, J. (2010). When necessity becomes a virtue: the effect of product market competition on corporate social responsibility. Journal of Economics & Management Strategy, 19(2), 453–487. https://doi.org/10.1111/j.1530-9134.2010.00258.x.
Frederick, W., Post, J., & Davis, K.E. (1992). Business and Society. Corporate Strategy, Public Policy, Ethics. 7th ed. McGraw-Hill: London.
Global Asset Management 2018. The Digital Metamorphosis. (2018). The Boston Consulting Group, http://image-src.bcg.com/Images/BCG-The-Digital-Metamorphosis-July-2018-R_tcm9-197509.pdf.
Hur, W.M., Kim, H., & Kim, H.K. (2018). Does customer engagement in corporate social responsibility initiatives lead to customer citizenship behaviour? The mediating roles of customer-company identification and affective commitment. Corporate Social Responsibility and Environmental Management, 25(6), 1258–1269.
Hur, W-M., Moon, T-W., & Kim, H. (2020). When and how does customer engagement in CSR initiatives lead to greater CSR participation? The role of CSR credibility and customer–company identification. Corporate Social Responsibility Environmental Management, 27,1878–1891. https://doi.org/10.1002/csr.1933.
Iglesias, O., Markovic, S., Singh, J.J., & Sierra, V. (2019). Do customer perceptions of corporate services brand ethicality improve brand equity? Considering the roles of brand heritage, brand image, and recognition benefits. Journal of Business Ethics, 154(2), 441–459.
John, A., & Klein, J. (2003). The boycott puzzle: consumer motivations for purchase sacrifice. Management Science, 49(9), 1196–1209. https://doi.org/10.1287/mnsc.49.9.1196.16569.
Klein, J., Smith, N.C., & John, A. (2004). Why We Boycott: Consumer Motivations for Boycott Participation. Journal of Marketing, 68(3), 92–109. https://doi.org/10.1509/jmkg.68.3.92.34770.
Koku, P.S. (2012). On the Effectiveness of Consumer Boycotts Organized through the Internet: The Market Model. Journal of Services Marketing, 26(1), 20–26. https://doi.org/10.1108/08876041211199698.
Kowalczyk, R., & Kucharska, W. (2019). Corporate social responsibility practices incomes and outcomes: Stakeholders' pressure, culture, employee commitment, corporate reputation, and brand performance. A Polish–German cross-country study. Corporate Social Responsibility and Environmental Management, 27, 595–615. https://doi.org/10.1002/csr.1823.
Kozinets, R.V., & Handelman, J. (1998). Ensouling Consumption: A Netnographic Exploration of the Meaning of Boycotting Behavior. Advances in Consumer Research, 25(1), 475–480.
Kuratko, D.F., McMullen, J.S., Hornsby, J.S., & Jackson, C. (2017). Is your organization conducive to the continuous creation of social value? Toward a social corporate entrepreneurship scale. Business Horizons, 60, 271–283. https://doi.org/10.1016/j.bushor.2016.12.003.
Li, D., Cao, C., Zhang, L., Chen, X., Ren, S., & Zhao, Y. (2017). Effects of corporate environmental responsibility on financial performance: The moderating role of government regulation and organizational slack. Journal of Cleaner Production, 166,1323– 1334. https://doi.org/10.1016/j.jclepro.2017.08.129.
Lu, L.Y.Y., & Liu, J.S. (2013). The knowledge diffusion paths of corporate social responsibility - From 1970 to 2011. Corporate Social Responsibility and Environmental Management, 21(2), 113–128. https://doi.org/10.1002/csr.1309.
Maak, T., & Pless, N.M. (2009). Business leaders as citizens of the world. Advancing humanism on a global scale. Journal of Business Ethics, 88(3), 537–550. https://doi.org/10.1007/s10551-009-0122-0.
McWilliams, A., & Siegel, D. (2001). Corporate social responsibility: a theory of the firm perspective. The Academy of Management Review, 26(1), 117–127.
Meaningful Brands 2019. Havas Group, http://www.meaningful-brands.com/en.
Meaningful Brands 2021. Havas Group, http://www.meaningful-brands.com/en.
Oh, C.H., Park, J-H., & Ghauri, P.N. (2013). Doing right, investing right: Socially responsible investing and shareholder activism in the financial sector, Business Horizons, 56(6), 703–714. https://doi.org/10.1016/j.bushor.2013.07.006.
Park, E., & Kim, K. J. (2019). What drives “customer loyalty”? The role of corporate social responsibility. Sustainable Development, 27, 304–311. https://doi.org/10.1002/sd.1901.
Post, J.E. (1985). Assessing the Nestlé Boycott: Corporate Accountability and Human Rights. California Management Review, 27(2). https://doi.org/10.2307/41165133.
Raub, S., & Blunschi, S. (2014). The power of meaningful work: How awareness of CSR initiatives fosters task significance and positive work outcomes in service employees. Cornell Hospitality Quarterly, 55(1), 10–18.
Rodríguez-Fernández, M. (2015). Social responsibility and financial performance: The role of good corporate governance. Business Research Quarterly, 19, 137–151. https://doi.org/10.1016/j.brq.2015.08.001.
Rodríguez-Fernández, M., Gaspar-González, A. & Sánchez-Teba, E. (2020). Sustainable social responsibility through stakeholders engagement, Corporate Social Responsibility Environmental Management, 27, 2425–2436. https://doi.org/10.1002/csr.2023.
Rodríguez-Fernández, M., Sánchez-Teba, E.M., López-Toro, A.A., & Borrego-Domínguez, S. (2019). Influence of ESGC indicators on financial performance of listed travel and leisure companies. Sustainability, 11, 5529. https://doi.org/10.3390/su11195529.
Schaltegger, S., Hörisch, J., & Freeman, R.E. (2017). Business cases for sustainability: A stakeholder theory perspective. Organization & Environment. https://doi.org/10.1177/1086026617722882.
Starks, L.T. (2009). Corporate governance and corporate social responsibility: what do investors care about? What should investors care about? The Financial Review, 44 (4), 461–468. https://doi.org/10.1111/j.1540-6288.2009.00225.x.
Uhlig, M.R.H., Mainardes, E.W., & Nossa, V. (2019). Corporate social responsibility and consumer's relationship intention. Corporate Social Responsibility and Environmental Management, 27, 313–324. https://doi.org/10.1002/csr.1807.
(www1) http://www.pan-germany.org (accessed: 10.12.2022).
(www2) http://www.gen-ethisches-netzwerk.de (accessed: 8.12.2022).
(www3) https://www.greenamerica.org/shareholder-resolutions-vote (accessed:10.12.2022).
(www4) Citigroup shareholders call for board to preserve old growth forests, addressclimate change. (2002). http://www.shareholdersaction.org/news/ (accessed:10.12.2022).
(www5) http://newpr.pl/bojkot-bp-za-wyciek-ropy-w-zatoce-meksykanskiej-studium-przypadku/ (accessed: 8.12.2022).
(www6) https://www.ethicalconsumer.org/ (accessed: 8.12.2022).
(www7) https://www.kritischeaktionaere.de/en/corporations/ (accessed: 8.12.2022).
(www8) https://www.greenamerica.org/all-victories (accessed: 10.12.2022).
(www9) https://www.wirtualnemedia.pl/artykul/zagrozone-zwierzeta-reklamujaekolokate-w-banku-ochrony-srodowiska (accessed: 10.12.2022).
Stahování
Publikováno
Jak citovat
Číslo
Sekce
Licence
![Creative Commons License](http://i.creativecommons.org/l/by-nd/4.0/88x31.png)
Tato práce je licencována pod Mezinárodní licencí Creative Commons Attribution-NoDerivatives 4.0.
Stats
Number of views and downloads: 307
Number of citations: 0