An identification of the essential external inhibitors of the purchase of package holidays and their impact on future purchasing behaviour
DOI:
https://doi.org/10.12775/bgss-2025-0022Keywords
customer behavior, cultural studies, loyalty, perceived risk, inhibitors, tourist packageAbstract
Aim: This article aims to identify the key inhibitors, understood as threats perceived by buyers, that affect the decision to purchase tourist packages, and to examine their impact on consumer behaviour, including loyalty.
Methodology: In order to achieve the research objectives, primary data were collected from adult Polish citizens who had purchased tourist packages through travel agencies over the past five years. The study was representative in nature, with a sample selected to reflect the structure of the adult population of Poland aged 18–64. Data were collected using the CAWI method through a nationwide online research panel. The data collection period spanned from 1 June to 31 August 2022...
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