Factors influencing the success of local craft tourism businesses
DOI:
https://doi.org/10.12775/bgss-2024-0026Keywords
craft tourism, stakeholders, tourism development, CameroonAbstract
This study examined the factors influencing the success of local craft businesses in sub-Saharan Africa, using Cameroon as a case study. By way of multiple sampling techniques, the study adopted a concurrent embedded mixed-methods research design to collect data from locals (385), tourists (200), and craft vendors (20). Key findings reveal that economic variables, locals’ perceptions of the impacts of tourism and tourists’ preferences influence the success of craft businesses. Statistically significant relationships were found between craft preference attributes such as pricing, cultural significance, and authenticity. The intersection of the stakeholders’ perceptions provides valuable information for policymakers, local authorities, and tourism stakeholders to develop dynamic strategies that maximise the positive impacts of tourism development and craft businesses’ success.
References
Association of Caribbean States (ACS). (2017). Sustainable Tourism: The Craft Sector in Tourism. Available at: http://www.acs-aec.org/index.php?q=sustainable-tourism/the-craft-sector-in-tourism. (Accessed: 02 April 2024).
Chamboko-Mpotaringa, M. & Tichaawa, T.M. (2023a). Domestic tourists’ perceptions of the intention to use digital marketing tools and platforms. Geojournal of Tourism and Geosites, 46(1): 9–18. DOI: https://doi.org/10.30892/gtg.46101-995.
Chamboko-Mpotaringa, M. & Tichaawa, T.M. (2023b). Factors influencing locals’ perspectives on tourism development in Cameroon. Revista Română de Geografie Politică, 25(2): 75–85. DOI: https://doi.org/10.30892/rrgp.252103-366.
Deb, S.K., Mohanty, P.P. & Valeri, M. (2022). Promoting family business in handicrafts through local tradition and culture: an innovative approach. Journal of Family Business Management. DOI: https://doi.org/10.1108/JFBM-10-2021-0131.
Ferreira, J. & Sousa, B. (2020). Experiential marketing as leverage for growth of creative tourism: a co-creative process. In Advances in tourism, technology and smart systems: Proceedings of ICOTTS 2019, 567-577. Springer Singapore. DOI: https://doi.org/10.1007/978-981-15-2024-2_49.
Franco, P.A.I. & Njogu, K. (2020). Cultural and creative industries supporting activities in Sub-Saharan Africa: Mapping and analysis, 104. DEU. DOI: https://doi.org/doi.org/10.17901/AKBP1.07.2020.
Harilal, V. & Tichaawa, T. (2020). Community Perceptions of the Economic Impacts of Ecotourism in Cameroon. African Journal of Hospitality, Tourism and Leisure, 9(6): 959–978. DOI: https://doi.org/10.46222/ajhtl.19770720-62.
Hieu, V. & Rasovska, I. (2017). Craft villages and tourism development: A case study in Phu Quoc Island of Vietnam. Management, 21(1): 223–236. DOI: https://doi.org/10.1515/manment-2015-0090.
Inocian, R.B., Cuestas, N.J.P., Carin, J.K.L. & Canoy, J.D.E. (2019). Unveiling the indigenous art and craft of bakat and its economic significations. Journal of Cultural Heritage Management and Sustainable Development, 9(4): 445-467. DOI: https://doi.org/10.1108/JCHMSD-09-2018-0064.
Kimengsi, J., Kechia, M., Azibo, B., Pretzsch, J. & Kwei, J. (2019). Households’ Assets Dynamics and Ecotourism Choices in the Western Highlands of Cameroon. Sustainability, 11(7): 1844. DOI: https://doi.org/10.3390/su11071844.
Littrell, M.A., Anderson, L.F. & Brown, P.J. (1993). What makes a craft souvenir authentic? Annals of Tourism Research, 20(1): 197–215. DOI: https://doi.org/10.1016/0160-7383(93)90118-M.
Makandwa, G. & de Klerk, S. (2024). Impact of family moral support on female entrepreneurs involved in craft tourism. Journal of Tourism and Cultural Change, 22(1): 61–75. DOI: https://doi.org/10.1080/14766825.2023.2248065.
Moagi, T.J., Ivanovic, M. & Adinolfi, M.C. (2021). Business challenges of arts and crafts street vendors at key tourist attractions in soweto, South Africa. African Journal of Hospitality, Tourism and Leisure, 10(1): 85-101. DOI: https://doi.org/10.46222/ajhtl.19770720-88.
Murwindarti, A. (2021). Factors influencing the growth of craft business in Bogor city. Tunas Geografi, 10(1): 21. DOI: https://doi.org/10.24114/tgeo.v10i1.26686.
Nugraha, R.N. & Saputra, V.A. (2024). Management of Kedung Gede Lenteng Agung Tourism Village As an Effort to Empower Local Communities in The Ciliwung Area. West Science Social and Humanities Studies, 2(1): 207–217. DOI: https://doi.org/10.58812/wsshs.v2i03.722.
Pierantoni, L. (2018). The heritage value of the craft sector in fast-growing cities. Sustainable Urban Development and Globalization: New strategies for new challenges—with a focus on the Global South, 289-297. DOI: https://doi.org/10.1007/978-3-319-61988-0_22.
Richards, G. (2020). Designing creative places: The role of creative tourism. Annals of Tourism Research, 85: 102922. DOI: https://doi.org/10.1016/j.annals.2020.102922.
Rogerson, C. (2010). The enterprise of craft: Constraints and policy challenges in South Africa. Acta Academica, 42(3): 115–144. DOI: https://doi/abs/10.10520/EJC15494.
Saarinen, J. (2016). Cultural tourism and the role of crafts in Southern Africa: The case of craft markets in Windhoek, Namibia. Tourism. An International Interdisciplinary Journal, 64(4): 409–418.
Saayman, A., Li, S., Scholtz, M. & Fourie, A. (2020). Altruism, price judgement by tourists and livelihoods of informal crafts traders. Journal of Sustainable Tourism, 28(12): 1988–2007. DOI: https://doi.org/10.1080/09669582.2020.1781872.
Shen, H. & Lai, I.K.W. (2022). Souvenirs: A Systematic Literature Review (1981–2020) and Research Agenda. SAGE Open, 12(2): 215824402211067. DOI: https://doi.org/10.1177/21582440221106734.
Sohil, F., Sohali, M.U. & Shabbir, J. (2022). An introduction to statistical learning with applications in R. In Statistical Theory and Related Fields (2nd ed.). Springer. DOI: https://doi.org/10.1080/24754269.2021.1980261.
Soukhathammavong, B. & Park, E. (2019). The authentic souvenir: What does it mean to souvenir suppliers in the heritage destination? Tourism Management, 72: 105–116. DOI: https://doi.org/10.1016/j.tourman.2018.11.015.
Strelnikova, M., Ivanova, R., Skrobotova, O., Polyakova, I. & Shelopugina, N. (2023). Development of inclusive tourism as a means of achieving sustainable development. Journal of Law and Sustainable Development, 11(1): e0273. DOI: https://doi.org/10.37497/sdgs.v11i1.273.
Tapfuma, M.M., Musavengane, R. & Magwaza, R. (2024). The role of creative tourism through arts and crafts in promoting inclusive tourism in Zimbabwe. Journal of Tourism and Cultural Change, 22(1): 1–20. DOI: https://doi.org/10.1080/14766825.2023.2231401.
Thompson, C. & Cutler, E. (1997). The effect of nationality on tourist arts: The case of The Gambia, West Africa. International Journal of Hospitality Management, 16(2). DOI: https://doi.org/10.1016/s0278-4319(97)00008-x.
Tichaawa, T.M. (2017). Business Tourism in Africa: The Case of Cameroon. Tourism Review International, 21(2): 181-192. DOI: https://doi.org/10.3727/154427217X14939227920829.
Tichaawa, T.M. (2021). Informal business tourism in Cameroon. GeoJournal of Tourism and Geosites, 38(4): 1289–1298. DOI: https://doi.org/10.30892/gtg.38437-771.
Tovmasyan, G. (2023). Fusion of art and adventure: The rise of creative tourism. Amberd Bulletin. DOI: https://doi.org/10.52174/2579-2989_2023_5_31.
UNCTAD. (2021). Creative industry 4.0: Towards a new globalized creative economy. Available at: https://unctad.org/system/files/official-document/ditctncd2021d3_en.pdf (Accessed: 31 March 2024).
United Nations Education Scientific and Cultural Organisation (UNESCO). (2024). Bridging Art and Technology: UNESCO Supports Sudanese Artists in Cairo. Available at: https://www.unesco.org/en/articles/bridging-art-and-technology-unesco-supports-sudanese-artists-cairo (Accessed on 21 June 2024).
Valeri, M. & Baggio, R. (2021). Italian tourism intermediaries: a social network analysis exploration. Current Issues in Tourism, 24(9): 1270–1283. DOI: https://doi.org/10.1080/13683500.2020.1777950.
Yang, Y., Shafi, M., Song, X. & Yang, R. (2018). Preservation of Cultural Heritage Embodied in Traditional Crafts in the Developing Countries. A Case Study of Pakistani Handicraft Industry. Sustainability, 10(5): 1336. DOI: https://doi.org/10.3390/su10051336.
Zhu, B., Tian, S.-Q. & Wang, C.-C. (2021). Improving the Sustainability Effectiveness of Traditional Arts and Crafts Using Supply–Demand and Ordered Logistic Regression Techniques in Taiyuan, China. Sustainability, 13(21): 11725. DOI: https://doi.org/10.3390/su132111725.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Tembi Tichaawa, Mavis Chamboko-Mpotaringa
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
Title, logo and layout of journal Bulletin of Geography. Socio-economic Series are reserved trademarks of Bulletin of Geography. Socio-economic Series.Stats
Number of views and downloads: 75
Number of citations: 0