THE INFLUENCE OF E-COMMERCE MARKET ON CONSUMER SHOPPING PREFERENCES

Abstrakt

The article considers issues in the field of e-commerce market.   Firstly, the topic of distribution channels in e-commerce is discussed and the profits they can bring are analyzed. At a later stage, the advantages and disadvantages of using Internet distribution are presented. These are very important aspects from the point of view of entrepreneurs and enable them to avoid wrong decisions.  In the final part of this article, consumer decisions in the sphere of online shopping are analyzed and the results of Gemius Poland's research are presented, which made it possible to learn about the shopping behavior of the modern society.