The Issues of Social Responsibility in Collaborative Economy Business Models

Agata Rudnicka

DOI: http://dx.doi.org/10.12775/JCRL.2017.021

Abstract


Purpose: The main aim of the paper is to analyse common aspects of the concepts of corporate social responsibility and collaborative economy through identifying the issues of social responsibility included in the collaborative economy business models.

Design/methodology/approach: Firstly, the questionnaire survey was used to gather the opinions of the participants of the confer-ence assembling the representatives of sharing and collaborative businesses in Poland. Secondly, there were conducted two individ-ual in-depth interviews with CEOs of businesses active in the col-laborative economy sector. The aim of this phase was to illustrate the theoretical framework with practical business experiences.

Findings: There are strong relations among collaborative econ-omy and corporate social responsibility. The research results suggest that business models in collaborative economy approach are designed to multiple value creation for a broader group of stakeholders rather than only for clients and an organisation. Con-ducted research revealed that the issue of responsibility even if not clearly communicated is a very important element of business models’ DNA especially in its social dimension.

Research and practical limitations/implications: The research results can be useful for practitioners establishing new ventures and seeking for business models including collaborative and responsible business principles. Due to the limited number of com-panies it is not possible to extend the findings and conclusions to the whole population.

Originality/value: The paper presents the business point of view on the issue of collaborative business models and their relations with social responsibility. The issue of responsibility was presented as a key element of multiple value creation. The chosen research method allowed to present the voice of business representatives. It can be treated as an initial step of further research.

Paper type: research paper.


Keywords


CSR; corporate social responsibility; business models; collaborative economy; new business models

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