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Journal of Corporate Responsibility and Leadership

Creating Shared Value – Theoretical Shortcomings and Ways to Overcome them in Practice
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Creating Shared Value – Theoretical Shortcomings and Ways to Overcome them in Practice

Authors

  • Dominika Mirońska Institute of International Management and Marketing, Warsaw School of Economics, Poland School of Business, Aalto University, Finland
  • Inga Steuwe Technical University Berlin, Germany

DOI:

https://doi.org/10.12775/JCRL.2018.013

Keywords

Creating Shared Value (CSV), CSR, developing countries

Abstract

In the article the concept of Creating Shared Value (CSV) is shown as a result of an ongoing debate and evolution of the idea of social responsibility of the business. The critical analysis of CSV is presented with the focus on theoretical limitations. The case of Madécasse company is described to illustrate how the weaknesses of CSV can be remedied on a practical level. Basing on the case analysis the four principles can be formulated as a preliminary list of conditions that help introducing CSV by companies: societal values presence, social goals introduction into business architecture, strong relationships with local markets, and wide cooperation net building.

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Journal of Corporate Responsibility and Leadership

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Published

2019-03-12

How to Cite

1.
MIROŃSKA, Dominika and STEUWE, Inga. Creating Shared Value – Theoretical Shortcomings and Ways to Overcome them in Practice. Journal of Corporate Responsibility and Leadership. Online. 12 March 2019. Vol. 5, no. 2, pp. 79-92. [Accessed 1 July 2025]. DOI 10.12775/JCRL.2018.013.
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