Content Analysis Made Simple for Students. An Interactive Online Application Solution

Victor-Alexandru Briciu, Arabela Briciu, Florin Nechita

DOI: http://dx.doi.org/10.12775/CSNME.2018.013

Abstract


This paper aims to present an interactive online solution developed for students to better understand the application of content analysis (as a research method) and the use of a coding scheme (as the research instrument) by using a software platform, an application for analysing an online place brand’s content, in terms of the characteristics of a place brand’s identity communicated through official websites.


Keywords


content analysis; online environment; application; software platform

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