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• Interactions among brand credibility, brand affect and brand behavioural intentions in professional sports teams: the moderation role of brand affect and live stadium attendance

  Kadir Yağız

  20-36

  2021-02-26
• Presentation of the athlete's personal brand and delivering value to the sponsor

  Wojciech Idzikowski

  7-17

  2016-09-30
• Digital Transformation and Strategic Sponsorship: The Case of BBVA

  James Santomier, Jr., Sten Söderman, Reinhard Kunz

  54-70

  2020-12-07
• Storytelling - sponsorship communication in sport

  Jarosław Kończak

  57-68

  2018-04-16
• Sports indicators affecting the brand

  Mohammad Saeid Kiani, Leila Nazari

  7-20

  2022-11-04
• The specificity of the functioning of the volleyball club in the aspect of creating a business model

  Adam Krystian Wiśniewski

  31-41

  2018-02-27
• An image of a man in a sports advertisement

  Jarosław Kończak

  14-27

  2022-06-28
• Shape the international discourse of Humanities Exchange in China's sports events within The Belt and Road Initiative

  Jin Huang, Shaojie Wang, Bo Jiang

  56423

  2024-12-22
• The National Basketball Association’s (NBA) Digital Transformation: An Explanatory Case Study

  James Santomier, Harald Dolles, Reinhard Kunz

  63-80

  2023-04-08