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Quality in Sport

Social Media Influence on ADHD Self-Diagnosis and Misdiagnosis: A Narrative Review of Clinical Risks and Epidemiological Trends
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  • Social Media Influence on ADHD Self-Diagnosis and Misdiagnosis: A Narrative Review of Clinical Risks and Epidemiological Trends
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Social Media Influence on ADHD Self-Diagnosis and Misdiagnosis: A Narrative Review of Clinical Risks and Epidemiological Trends

Authors

  • Mateusz Kwiatkowski Medical University of Warsaw https://orcid.org/0009-0008-1099-1676
  • Zofia Leżańska Medical University of Warsaw https://orcid.org/0009-0006-6808-5006
  • Emil Pałyga Medical University of Warsaw https://orcid.org/0009-0000-6614-964X
  • Joanna Sowińska Medical University of Warsaw https://orcid.org/0009-0007-9507-6639
  • Aleksandra Cieślak Medical University of Warsaw https://orcid.org/0009-0006-4901-4341
  • Sara Demkow Medical University of Warsaw https://orcid.org/0009-0007-7192-7435
  • Natalia Paluszkiewicz Medical University of Warsaw https://orcid.org/0009-0001-6367-1018
  • Katarzyna Marcinkowska Medical University of Warsaw https://orcid.org/0009-0005-2930-1805
  • Karolina Siemińska Medical University of Warsaw https://orcid.org/0009-0009-7712-4259
  • Sandra Bryg Medical University of Silesia in Katowice https://orcid.org/0009-0003-6539-6595

DOI:

https://doi.org/10.12775/QS.2026.59.72787

Keywords

ADHD, social media, self- diagnosis, cyberchondria, telehealth

Abstract

 

Background: Social media platforms — TikTok in particular — have become a dominant gateway to health information for millions of adults. The hashtag #ADHD has accumulated over 36 billion views, yet more than half of the most-viewed videos contain clinically inaccurate content.

Aim: This narrative review examines the quality of social media ADHD content, its relationship to self-diagnosis and potential misdiagnosis, and the downstream clinical and epidemiological risks, with particular focus on adults aged 18–34.

Materials and Methods: A narrative review was conducted using PubMed/MEDLINE and PubMed Central. Search terms included: ADHD, social media, TikTok, self-diagnosis, misdiagnosis, cyberchondria, telehealth, and DSM-5-TR. English-language publications from 2018 to 2026, available in full text through PMC, were included. Editorials without original data and non-peer-reviewed sources were excluded.

Results: Content analyses show that 52–56% of popular TikTok ADHD videos are misleading by clinical standards. Exposure correlates with over-endorsement of ADHD symptoms in individuals not meeting diagnostic criteria. Social contagion effects have been documented, with online interest spikes preceding measurable referral surges. Epidemiological data from multiple countries confirm sharp increases in ADHD diagnoses and stimulant prescriptions since 2020, with new stimulant dispensations approximately 2.75-fold higher in Ontario by 2024 compared to 2016. Telehealth expansion reduced access barriers but introduced significant quality concerns.

Conclusions: Social media meaningfully shapes ADHD self-perception, with both beneficial effects — reduced underdiagnosis in historically overlooked groups — and harmful ones, including misdiagnosis and inappropriate stimulant prescribing. Clinicians must adapt their assessment practices to account for this new diagnostic landscape.

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Quality in Sport

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Published

2026-06-24

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KWIATKOWSKI, Mateusz, LEŻAŃSKA , Zofia, PAŁYGA , Emil, SOWIŃSKA , Joanna, CIEŚLAK , Aleksandra, DEMKOW , Sara, PALUSZKIEWICZ, Natalia, MARCINKOWSKA , Katarzyna, SIEMIŃSKA , Karolina and BRYG , Sandra. Social Media Influence on ADHD Self-Diagnosis and Misdiagnosis: A Narrative Review of Clinical Risks and Epidemiological Trends. Quality in Sport. Online. 24 June 2026. Vol. 59, p. 72787. [Accessed 26 June 2026]. DOI 10.12775/QS.2026.59.72787.
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Copyright (c) 2026 Mateusz Kwiatkowski, Zofia Leżańska , Emil Pałyga , Joanna Sowińska , Aleksandra Cieślak , Sara Demkow , Natalia Paluszkiewicz, Katarzyna Marcinkowska , Karolina Siemińska , Sandra Bryg

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