Corporate Commitment to Diversity in the Local Perspective of the Polish Subsidiary of a Multinational Corporation: A Qualitative Exploratory Study
DOI:
https://doi.org/10.12775/JCRL.2017.025Keywords
diversity, communication campaign, PolandAbstract
Purpose: Diversity is emerging as one of the key pillars of corpo-rate social responsibility. The purpose of this study is to challenge the universal concept of diversity and inclusion by obtaining practical insight into local phenomena.
Design/methodology/approach: The empirical findings draw from communication campaigns and in-depth interviews.
Findings: It has become apparent that diversity management does not transcend organisational or national boundaries. The results suggest that diversity practitioners ought to take into consideration the historical, political, and cultural contexts.
Research and practical limitations/implications: Communi-cation campaigns rather than other management practices were examined. Future research should study the complexities of local diversity management practices and take into account the oper-ational challenges faced by employees in different departments. This study sheds light on the necessity to adapt carefully best practices that stem from corporate assumptions.
Originality/value: Finally, few studies have deepened the knowl-edge of diversity management in Eastern European countries, even if the topic plays an important role in the changing business environment and European integration.
Paper type: exploratory case study.
References
Bellard, E., Rüling, C.C. (2001), “Importing Diversity Management: Corporate Dis-courses in France and Germany”, Genève: Cahiers de Recherche de l’Université de Genève. Retrieved from http://archive- ouverte.unige.ch/unige:5834 (accessed 15 January 2016).
Boxenbaum, E. (2006), “Lost in Translation: The Making of Danish Diversity Manage-ment”, The American Behavioral Scientist, Vol. 49, Issue 7, pp. 939 – 948.
Bruna, M.G., Chanlat, J.F. (2011), “Diversité et performance dans l’entreprise: Une affaire de management”, Ena Hors Les Murs, No. 415, pp. 14 – 15.
Chanlat, J.F., Dameron, S., Dupuis, J.P., de Freitas, M., Özbilgin, M. (2013), “Manage-ment et diversité: lignes de tension et perspectives: Introduction au numéro spécial, Management et diversité”, Management International, Vol. 17, pp. 5 – 13.
Chanlat, J.F. (2017), “Management, Diversity, Equal Opportunity and Social Cohesion in France: The Republic Resistant to Differences”, in: Chanlat, J.F., Özbilgin, M. (Eds.), Management and Diversity: Perspectives from Different National Contexts, Emerald Publishing Limited, UK, pp. 33 – 61.
Christiansen, T.J., Just, S.N. (2012), “Regularities of Diversity Discourse: Address, Categorization, and Invitation”, Journal of Management & Organization, Vol. 18, Issue 3, pp. 398 – 411.
Cox, T.H., Blake, S. (1991), “Managing Cultural Diversity: Implications for Organizational Competitiveness”, Academy of Management Executive, Vol. 5, No. 3, pp. 45 – 56.
Dupuis, J.P. (2017), “Diversity Management in Organizations in Quebec and Canada: Facts, Figures and Real-Life Experiences”, in: Chanlat, J.F., Özbilgin, M. (Eds.), Management and Diversity: Perspectives from Different National Contexts, Emerald Publishing Limited, UK, pp. 113 – 159.
Eger, L., Indruchová, Z. (2014), “Diversity Management - Perceptions and Attitudes by Czech Managers”, Economics and Management, Vol. 17, Issue 1, pp. 73 – 81.
Egerova, D., Jiřincová, M. (2014), “Managing Workplace Diversity – Empirical Evidence from the Chech Republic”, Actual Problems of Economics, Vol. 157, Issue 7, pp. 335 – 342.
Emmott, M., Worman, D. (2008), “The Steady Rise of CSR and Diversity in the Workplace”, Strategic HR Review, Vol. 7, Issue 5, pp. 28 – 33.
Ester de Freitas, M. (2017), “Managing Diversity in Brazil”, in: Chanlat, J.F., Özbilgin, M. (Eds.), Management and Diversity: Perspectives from Different National Con-texts, Emerald Publishing Limited, UK, pp. 91 – 111.
European Commission (2016), “European Commission on Corporate Social Respon-sibility”. Retrieved from http://ec.europa.eu/growth/industry/corporate-social-re-sponsibility_pl (accessed 7 November 2016).
European Parliament (2016), “The European Union’s Fundamental Values”. Retrieved from http://europarlamentti.info/en/values-and-objectives/values (accessed 4 December 2016).
Halik, T., Kosowicz, A., Marek, A. (2009), Imigranci w polskim społeczeństwie, Vox Humana, Warszawa.
Hubbard, E.E. (2004), The Diversity Scorecard: Evaluating the Impact of Diversity on Organizational Performance, Elsevier Butterworth-Heinemann, Oxford.
Humphries, M., Grice, S. (1995), “Equal Employment Opportunity and the Manage-ment of Diversity: A Global Discourse of Assimilation?”, Journal of Organization-al Change Management, Vol. 8, Issue 5, pp. 17 – 32.
Hurt, M., Hurt, S. (2005), “Transfer of Managerial Practices by French Food Retailers to Operations in Poland”, Academy of Management Executive, Vol. 19, No. 2, pp. 36 – 49.
Jones, D., Pringle, J., Shepherd, D. (2000), “Managing Diversity Meets Aotearoa/New Zealand”, Personnel Review, Vol. 20, Issue 3, pp. 364 – 380.
Kamp, A., Hagedorn-Rasmussen, P. (2004), “Diversity Management in a Danish Context: Towards a Multicultural or Segregated Working Life?”, Economic and Industrial Democracy, Vol. 25, Issue 4, pp. 525 – 554.
Kelly, E., Dobbin, F. (1998), “How Affirmative Action Became Diversity Manage-ment”, The American Behavioral Scientist, Vol. 41, Issue 7, pp. 960 – 984.
Kersten, A. (2000), “Diversity Management, Dialogue, Dialectics and Diversion”, Journal of Organizational Change Management, Vol. 13, Issue 3, pp. 235 – 248.
Kossek, E.E., Markel, K.S., McHugh, P.P. (2003), “Increasing Diversity as an HRM Change Strategy”, Journal of Organizational Change Management, Vol. 16, No. 3, pp. 328 – 352.
Kramar, R. (2012), “Diversity Management in Australia: A Mosaic of Concepts, Practice and Rhetoric”, Asia Pacific Journal of Human Resources, Vol. 50, Issue 2, pp. 245 – 261.
Kraus, P.A. (2006), “Legitimacy, Democracy and Diversity in the European Union”, International Journal on Multicultural Societies, Vol. 8, No. 2, pp. 203 – 224.
Kyriakidou, O., Dedoulis, E., Kyriacou, O., Özbilgin, M. (2016), “Special Issue on Equality, Diversity and Inclusion in Accounting”, Critical Perspectives on Accounting, Vol. 35, pp. 1 – 12.
Laurent, A. (1983), “The Cultural Diversity of Western Conceptions of Management”, Journal of International Studies of Management & Organization, Vol. 13, No. 1 – 2, pp. 75 – 96.
Lorbiecki, A., Jack, G. (2000), “Critical Turns in the Evolution of Diversity Management”, British Journal of Management, Vol. 11, Special Issue, pp. 17 – 31.
Maj, J. (2017), “Diversity Management Instruments in Polish Organisations”, Journal of Corporate Responsibility and Leadership, Vol 4, Issue 1, pp. 39 – 54.
Metcalfe, B.D., Woodhams, C. (2008), “Critical Perspectives in Diversity and Equality Management”, Gender in Management: An International Journal, Vol. 23, Issue 6, pp. 377 – 381.
Özbilgin, M. (2005), “»Global« Diversity Management: Case of Automobile Manufac-turing Companies in Japan” (September 8, 2005), Japan Institute for Labor Policy and Training. Working Paper Series.
Özbilgin, M., Syed, J. (2009), “A Relational Framework for International Transfer of Diversity Management Practices”, The International Journal of Human Resource Management, Vol. 20, No. 12, pp. 2435 – 2453.
Raza, I., Tariq, F. (2016), “Effect of HR Diversity Management Practices on Employee Knowledge Sharing: Examining the Mediating Role of Trust on Leadership and Moderating Role of Cooperative Norms”, Journal of Business Studies, Vol. 12, No. 1, pp. 1 – 20.
Rijamampianina, R., Carmichael, T. (2005), “A Pragmatic and Holistic Approach to Managing Diversity”, Problems and Perspectives in Management, Vol 3, Issue 1, pp. 109 – 117.
Risberg, A., Søderberg, A.M. (2008), “Translating a Management Concept: Diversity Management in Denmark”, Gender in Management: An International Journal, Vol. 23, Issue 6, pp. 426 – 441.
Rojo, G.F., Beauregard, A. (2017), “A Latin American Perspective on Diversity Management: What Does ‘Inclusion’ Mean in a Peruvian Context?”, in: Chanlat, J.F., Özbilgin, M. (Eds.), Management and Diversity: Perspectives from Different National Contexts, Emerald Publishing Limited, UK, pp. 9 – 31.
Sanders, H., Belghiti-Mahut, S. (2011), “La diversité dans l’Hexagone: Les usages français d’une notion américaine”, Humanisme et Entreprise, Vol. 5, No. 305, pp. 21 – 36.
Shen, J., Chanda, A., D’Netto, B., Monga, M. (2009), “Managing Diversity through Human Resource Management: An International Perspective and Conceptual Framework”, The International Journal of Human Resource Management, Vol. 20, Issue 2, pp. 235 – 251.
Tatli, A., Vassilopoulou, J., Ariss, A.A., Özbilgin, M. (2012), “The Role of Regulatory and Temporal Context in the Construction of Diversity Discourses: The Case of
the UK, France and Germany”, European Journal of Industrial Relations, Vol. 18, Issue 4, pp. 293 – 308.
Tatli, A. (2010), “Multi-layered Exploration of the Diversity Management Field: Diversity, Discourses, Practices, and Practitioners in the UK”, British Journal of Management, Vol. 22, Issue 2, pp. 238 – 253.
Wieczorek-Szymańska, A. (2017), “Organisational Maturity in Diversity Management”, Journal of Corporate Responsibility and Leadership, Vol. 4, Issue 1, pp. 80 – 94.
World Bank (2015), “Central Europe and the Baltics”. Retrieved from http://www. worldbank.org/en/news/press-release/2015/03/10/active-healthy-and- produc-tive-aging-in-centraleurope-and-the-baltics (accessed 4 March 2017).
Zanoni, P., Janssens, M., Benschop, Y., Nkomo, S. (2010), “Unpacking Diversity, Grasping Inequality: Rethinking Difference Trough Critical Perspectives”, Organization, Vol. 17, Issue 1, pp. 9–29.
Downloads
Published
How to Cite
Issue
Section
Stats
Number of views and downloads: 8
Number of citations: 0
