Content Analysis Made Simple for Students. An Interactive Online Application Solution
Keywordscontent analysis, online environment, application, software platform
This paper aims to present an interactive online solution developed for students to better understand the application of content analysis (as a research method) and the use of a coding scheme (as the research instrument) by using a software platform, an application for analysing an online place brand’s content, in terms of the characteristics of a place brand’s identity communicated through official websites.
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