The Impact of Corporate Social Responsibility (Csr ) on Companies’ Competitiveness – Proposed Research Directions

Olaf Flak, Adrian Pyszka



The present paper is the continuation of the authors’ previous publication on the potential impact of corporate social responsibility on the competitiveness of organizations. The research objective is to show the area of study as the junction of the classic concept of competitiveness and a new business model created out of CSR-focused management seen from the perspective of the value chain and the competitive context. The planned effect the paper is the presentation of a proactive and strategic approach to CSR and a way of exploring and testing hypotheses concerning the impact on enterprises’ competitiveness. In the final section attention is paid to the pitfalls connected with implementing CSR.


corporate social responsibility; CSR; competitiveness; value chain; competitive context; stakeholders

Full Text:



Cameron, K., Caza, A. (2004) Contributions to the Discipline of Positive Organizational Scholarship, American Behavioral Scientist; Feb2004, Vol. 47, Issue 6, p. 9, pp. 731-739,

Chesbrough H.W., Garman A.R. (2010), Otwarta innowacyjność: recepta na trudne czasy, „HBRP”, November

Figge F., Hahn T., Schaltegger S., Wagner M. (2002), The Sustainability Balanced Scorecard – Theory and Application of a Tool for Value-Based Sustainability Management. Greening of Industry Network Conference “Corporate Social Responsibility – Governance for Sustainability”, Gothenburg

Flak O., Głód G. (2009), Konkurencyjność przedsiębiorstwa. AE Publishings, Katowice

Flak O., Pyszka A. (2010), Koncepcja konkurencyjności przedsiębiorstwa a społeczna odpowiedzialność biznesu [in:] Pyka J. (ed.), Nowoczesność przemysłu i usług – modele, metody i narzędzia zarządzania organizacjami, TNOiK, Katowice

Grayson D., (2010), W poszukiwaniu nowej definicji wartości, „HBRP”, Supplement – Odpowiedzialny Biznes (interview, Piłat K.)

Breakthrough Ideas for 2004: The HBR List, "Harvard Business Review", February 2004

Kim Y., Kim S-Y, The influence of cultural values on perceptions of corporate social responsibility: Application of Hofstede’s dimensions to Korean public relations practitioners, Journal of Business Ethics (2010) 91: 485-500

Laszlo Ch. (2008), Firma Zrównoważonego Rozwoju, Studio Emka, Warszawa

Porter M.E., Kramer M.R. (2002), The Competitive Advantage of Corporate Philanthropy, “HBR”, Dec

Porter M.E., Kramer M.R. (2006), Strategy & Society. The Link Between Competitive Advantage and Corporate Social Responsibility, “HBR”, Dec

Sułkowski Ł.(2005), Epistemologia w naukach o zarządzaniu. PWE, Warszawa

Williams G., Zinkin J., The effect of culture on consumers’ willingness to punish irresponsible corporate behaviour: applying Hofstede’s typology to the punishment aspect of corporate social responsibility, Business Ethics: A European Review, Vol.17 No 2, April 2008

p-ISSN 1689-765X
e-ISSN 2353-3293

Partnerzy platformy czasopism