The dictatorship of democracy or democratic dictatorship in the new media

Sabahudin Hadžialić



Decentralization of media has its assumption of fulfillment on the Internet, the network of all networks. At the same time, eo ipso, a logical sequence is the democratization of society as a whole, if it is used as a general social tool, and not as a manipulative form of appearance. Culture of ideology or Ideology of the  culture pervades through social networks as a double-edged sword of the game that involves the society aiming towards satisfaction of ideology, although not the culture within its own incidence. The absurdity that social network have corrupted the quality of a healthy society is in conflict with the assumptions of everyday life, because as it is no longer the basic question how technology changed our world, but which social need have been met through the use of modern technologies. Through three levels of understanding of the ideology of the media in this paper I will present that every ideology is imaginary distortion of the real conditions within the appearances of each of us. Exclusively and only because of its own, the current goals of manipulation, without the existence of strategic plans for the shaping of society as a whole but only for the group that supports a given ideology, through the ideological order, with the help of the Network, creates cultural awareness and not vice versa. The answer is in media literacy, first - educators, and then all the other layers of society, regardless of ideology, race, ethnicity and / or gender. And through the Network, above all.


decentralization; network; media; ideology; culture; media literacy

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