Issue Title
Vol 2, No 4 (2016) Satisfaction survey of basketball fans at the example of the club Twarde Pierniki Abstract  PDF
Andżelika Dzięgiel
Vol 2, No 3 (2016) The communication effects of sponsorship in local sports markets Abstract
Sławomir Kowalski
Vol 1, No 4 (2015) Proposal on the production process to finance companies sport from studying his followers Abstract
Wilson Andreas Cárdenas-Polanía
Vol 4, No 2 (2018) Fan – the prosumer of the sports market on the example of Pogon Szczecin Sport Club supporters Abstract
Mateusz Brzeźniak
Vol 4, No 1 (2018) The marketing in crisis situations on the example of the volleyball club AZS Częstochowa SSA Abstract
Sławomir Kowalski
Vol 6, No 4 (2020) Digital Transformation and Strategic Sponsorship: The Case of BBVA Abstract  PDF  Annex - FinancialTimes article
James Santomier, Jr., Sten Söderman, Reinhard Kunz
Vol 4, No 2 (2018) Analysis of activities in social media polish men's volleyball clubs of PlusLiga Abstract
Roksana Płonka
Vol 2, No 2 (2016) Legal aspects of athletes' image rights usage in the light of marketing activities Abstract
Krzysztof M. Westfal
Vol 7, No 1 (2021) Interactions among brand credibility, brand affect and brand behavioural intentions in professional sports teams: the moderation role of brand affect and live stadium attendance Abstract  PDF
Kadir Yağız
Vol 1, No 3 (2015) Contradictions in consumer reaction to the polygraph and personality profile Abstract
Marria Orquidea Escobar Torres
Vol 1, No 2 (2015) The professionalization of marketing management in sports club in the local market Abstract
Sławomir Kowalski
Vol 2, No 2 (2016) The quality of sport- recreation services with regard of fitness club for women Abstract
Agnieszka Widawska-Stanisz
Vol 1, No 1 (2015) Evaluation of the quality of services provided by the Polish football clubs Abstract
Andżelika Dzięgiel, Łukasz Luciński
Vol 3, No 2 (2017) Sport activity of polish runners and the resulting marketing potential Abstract
Zygmunt Waśkowski, Anna Jasiulewicz
Vol 7, No 1 (2021) Investigating the relationship between customer experience management and economics with relationship marketing in sports clubs Abstract  PDF
Mohammad Saeid Kiani
Vol 3, No 4 (2017) Networking in management of relationships with the sports and leisure service market Abstract
Agnieszka Widawska-Stanisz
Vol 3, No 2 (2017) Analysis of client communication system in local sport Abstract
Sławomir Kowalski
1 - 17 of 17 Items

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