The activities of the teams of the League of American Football in Social Media

Karolina Pawłowska



The goal of the article is to present the opportunities and effects with which Social Media provides its users while creating and managing one's image, and promoting an organization. The starting point of the article is the common usage of Social Media as the main tool in creating recognizability, gaining sponsors and partners. Some of the main and mostly used tools in Social Media are Facebook and Instagram. With these tools organizations and companies build relations thanks to which they can create and maintain the image of both the subject and the values it represents. The users of such tools have the ability to manage and improve the quality of their organization in a significantly larger area in comparison with the methods that do not include the use of Internet. In the article there has been presented some input of sport clubs on Social Media, based on the First American Football League in Poland. The article contains the presentation of various sport activities done with the use of previously mentioned tools. The article is completed with commentary and a summary which reveal the goal and efficiency of the usage of Social Media which have become a common, global method of improving the quality of organizations.


quality management; sport; management; Social Media; Public Relations; organization image; American Football; Internet; zarządzanie jakością; zarzadzanie; wizerunek organizacji; Futbol Amerykański

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M. Grębosz, D. Siuda, G. Szymański (2016), Social Media Marketing, Monografie Politechniki Łódzkiej, Łódź.

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The journal has had 5 points in Ministry of Science and Higher Education parametric evaluation. § 8. 2) and § 12. 1. 2) 22.02.2019.

e-ISSN: 2450-3118
Numer DOI: 10.12775/QS
ICV 2019: 100.00

Action funded by the Ministry of Science and Higher Education under the contract number 916/P-DUN/2019 by funds dedicated to dissemination of research findings. Name of action: "Preparing for publication papers in English in 8 issues of the journal Quality in Sport in 2019-2020: Vol. 5, No. 1-4 (2019), Vol. 6, No. 1-4 (2020)".

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