The activities of the teams of the League of American Football in Social Media

Karolina Pawłowska



The goal of the article is to present the opportunities and effects with which Social Media provides its users while creating and managing one's image, and promoting an organization. The starting point of the article is the common usage of Social Media as the main tool in creating recognizability, gaining sponsors and partners. Some of the main and mostly used tools in Social Media are Facebook and Instagram. With these tools organizations and companies build relations thanks to which they can create and maintain the image of both the subject and the values it represents. The users of such tools have the ability to manage and improve the quality of their organization in a significantly larger area in comparison with the methods that do not include the use of Internet. In the article there has been presented some input of sport clubs on Social Media, based on the First American Football League in Poland. The article contains the presentation of various sport activities done with the use of previously mentioned tools. The article is completed with commentary and a summary which reveal the goal and efficiency of the usage of Social Media which have become a common, global method of improving the quality of organizations.

Słowa kluczowe

quality management; sport; management; Social Media; Public Relations; organization image; American Football; Internet; zarządzanie jakością; zarzadzanie; wizerunek organizacji; Futbol Amerykański

Pełny tekst:



M. Grębosz, D. Siuda, G. Szymański (2016), Social Media Marketing, Monografie Politechniki Łódzkiej, Łódź.



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e-ISSN: 2450-3118
Numer DOI: 10.12775/QS

Zadanie finansowane w ramach umowy 916/P-DUN/2019 ze środków Ministra Nauki i Szkolnictwa Wyższego przeznaczonych na działalność upowszechniającą naukę. Nazwa zadania: "Przygotowanie artykułów w języku angielskim do ośmiu numerów czasopisma Quality in Sport w latach 2019-2020 vol 5, no-1-4 (2019), vol 6 no 1-4 (2020)".

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