SOCIAL ANTECEDENTS OF ENTREPRENEURIAL ORIENTATION – PROSOCIAL MOTIVATION AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR

Przemysław Zbierowski

DOI: http://dx.doi.org/10.12775/JPM.2018.150

Abstract


Purpose: The purpose of the paper is to investigate the combined effect of prosocial motivation and organizational citizenship behavior on entrepreneurial orientation

Methodology/approach: The research was carried out on a sample of 406 enterprises using multi-source cross-sectional design. The main analytical technique is hierarchical regression analysis.

Findings: No impact of prosocial motivation on innovativeness was observed. Among dimensions of OCB only three of them proved to have any impact on organizational entrepreneurship. Altruism is positively related to innovativeness and proactiveness. Sportsmanship is positively related to all three dimensions of entrepreneurial orientation. The only negative influence of OCB dimensions on organizational entrepreneurship was observed for conscientiousness and innovativeness. Environment seems to have a strong impact on the relationship between OCB and entrepreneurial orientation. Expectedly, the impact of dynamism and complexity is positive, so in fast changing and complicated circumstances that influence is stronger. Unexpectedly, for environmental hostility the effect is negative.

Implications/limitations either for further research, for practice, or for society: The study brings some practical recommendations concerning the ways of making the company more entrepreneurial concerning altruism, sportsmanship and conscientiousness. The results also add to ongoing discussion on dimensionality of entrepreneurial orientation. As the impact of prosocial motivation and OCB is rather similar for all three dimensions of EO, results point to rather unidimensional view of entrepreneurial orientation instead of multidimensional one.

Originality/value of the paper: The study brings some contribution to the discussion on social antecedents of entrepreneurial orientation. It sheds light on possible outcomes of organizational citizenship behaviors for organizational entrepreneurship. Until now, the research in that regard was rather scarce.


Keywords


entrepreneurial orientation; prosocial motivation; organizational citizenship behavior

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