1.
SANTOMIER, JR., James, Söderman Sten and KUNZ, Reinhard. Digital Transformation and Strategic Sponsorship: The Case of BBVA. Quality in Sport. Online. 7 December 2020. Vol. 6, no. 4, pp. 54-70. [Accessed 30 June 2024]. DOI 10.12775/QS.2020.026.