Viytalyuk, N. and Maslova, Y. 2020. Sexism in the advertising discourse of Ukraine: Analysis of «Jinsovik» and «El Paso» advertising. Pedagogy and Psychology of Sport. 6, 4 (Dec. 2020), 127–137. DOI:https://doi.org/10.12775/PPS.2020.06.04.012.