Electoral campaign in social media. Interview with Prof. Andrzej Zybertowicz, a candidate to the European Parliament in 2014

Abstract

An interview with a candidate for The European Parliament In 2014, professor Andrzej Zybertowicz is to show how It looked from his perspective electoral campaign conducted by The social media such as Facebook, Twitter and YouTube. The choice of this person is not accidental. The professor was one of The main contenders In The district No. 2. Ultimately, he lost a small number of votes with a one In The same list PiS, Kosma Złotowski. Despite this, his campaign was considered a success. In places where The surfers attention focused on The person of Professor In a special way, were his official social networking channels. This interview was conducted two weeks after The European Parliament elections In 2014, 10 June 2014 and aims to show how used In The election campaign The above-mentioned social profiles. The content of The interview reveals a subjective evaluation of their effectiveness In The opinion of The candidate and his personal reflections on this type of medium. With professor Zybertowicz talked Ewelina Wojciechowska, Phd student from Nicolaus Copernicus University In Torun.