ČIHOVSKÁ, V. SOCIAL ORIENTATION OF MARKETING CONCEPT. Journal of Positive Management, [S. l.], v. 4, n. 1, p. 52–62, 2014. DOI: 10.12775/JPM.2013.004. Disponível em: https://apcz.umk.pl/JPM/article/view/JPM.2013.004. Acesso em: 18 jul. 2024.