TY - JOUR AU - Żarnik-Żuławska, Joanna PY - 2012/05/24 Y2 - 2024/03/29 TI - PERSONNEL MARKETING AS A STIMULANT FOR CREATING A NEW COMPANY IDENTITY JF - Journal of Positive Management JA - JPM VL - 3 IS - 1 SE - Articles DO - 10.12775/JPM.2012.008 UR - https://apcz.umk.pl/JPM/article/view/JPM.2012.008 SP - 105-120 AB - <p>The number of companies in the service sector has been growing constantly in the last several years. The appropriate use of staff and professional customer service by employees is possible if the company meets the expectations of employees. Companies pay more attention to the development of such an internal environment that fosters employee satisfaction. This forms a new dimension of the identity of the company, in which ethical norms and values play a crucial role. This paper describes the selected concepts of identity of the organization as the foundation of the creation of the corporate image. The article defines the concepts: personnel marketing, company identity, image of the organization, and explains the relationships between these concepts. The author has tried to find relationship between the Corporate Behaviour and the level of staff satisfaction (new employees) and staff turnover.</p> ER -