BOCHENEK, M.; POMASKOW, J. THE USE OF THE BRAND TO BUILD A COMPETITIVE ADVANTAGE OF CONTEMPORARY COMPANIES. Ekonomia i Prawo. Economics and Law, [S. l.], v. 13, n. 2, p. 285–296, 2014. DOI: 10.12775/EiP.2014.021. Disponível em: https://apcz.umk.pl/EiP/article/view/EiP.2014.021. Acesso em: 27 jul. 2024.