[1]
Liczmańska, K. and Wiśniewska, A. 2014. The importance of the brand determinant among polish consumers based on the example kujawsko-pomorskie province. Acta Universitatis Nicolai Copernici. Management. 40, (Feb. 2014), 71–83. DOI:https://doi.org/10.12775/AUNC_ZARZ.2013.006.